The big names at a glance
Find your favourite motorcycle brands
Start with the manufacturers you most want to see. Follow the halls in our suggested walking order, or open a hall guide to explore its brands, products and announced activities.
| Hall | Motorcycle brands to look for |
|---|---|
| Hall 5 → | Ducati, Triumph, Royal Enfield |
| Hall 7 → | Honda, Beta, Zero Motorcycles, Zontes, Macbor |
| Hall 9 → | Aprilia, Moto Guzzi, Vespa, Piaggio, QJMotor |
| Hall 11 → | Kawasaki, Bimota, Kymco, SYM, Hero, SWM, Vmoto, NIU, HORWIN |
| Hall 24 → | MTPEAK |
| Hall 22 → | KTM, Husqvarna, GASGAS, Fantic, Indian Motorcycle, Sherco, Scorpa, ZXMOTO |
| Hall 18 → | Moto Morini, BENDA, Norton, TVS, Ultraviolette, Zonsen / Cyclone |
| Hall 14 → | BMW Motorrad, Harley-Davidson, LiveWire, KOVE |
| Hall 10 → | Yamaha, CFMOTO, VOGE, BSA |
| Hall 6 → | Suzuki, Benelli, Morbidelli, Keeway |
Selected highlights, not the complete exhibitor list. Hall 24 focuses mainly on specialist suppliers and alternative vehicles. For the full directory, consult the official EICMA catalogue.
EICMA can fill a day in minutes: a motorcycle catches your eye, a guest appearance changes your plans, and the stand you meant to visit ends up on the other side of the exhibition. A little preparation helps you spend more time on the things that brought you to Milan.
Our 2026 guide follows a suggested walking loop, with a practical overview of each hall and links to the detailed articles. Use it to compare motorcycles, explore equipment and identify the announced activities worth building into your day.
When and where
EICMA 2026 · Fiera Milano Rho · Public days: 5–8 November, 09:30–18:30. The exhibition also runs on 3–4 November with restricted access for press and industry visitors according to the official admission rules.
Your hall-by-hall walking loop
5 → 7 → 9 → 11 → 24 → 22 → 18 → 14 → 10 → 6
Start on the Hall 5 side, continue through the odd-numbered halls, then visit Hall 24 and return through the even-numbered halls. Adapt the loop to your entrance and any fixed appointments; use the Navigator for your own stand-to-stand plan.
Hall 5
Big names and touring ideas
Ducati, Triumph, Royal Enfield
Compare different approaches to performance, adventure and classic road riding. Leave time for Bagster seats and luggage, Midland communication equipment and FMI activities. Think beyond the next motorcycle: this is also a useful stop for planning comfort, carrying capacity and communication on a longer journey.
Explore the Hall 5 guide →Hall 7
Adventure, off-road and electric alternatives
Honda, Beta, Zero Motorcycles, Zontes, Macbor
Move between adventure motorcycles, technical off-road machines and electric alternatives. Kabuto helmets, RCB components and Evotech Performance accessories broaden the visit. The hall guide also brings together announced guest appearances, so you can plan a product comparison around a rider you want to meet.
Explore the Hall 7 guide →Hall 9
Italian icons and everyday mobility
Aprilia, Moto Guzzi, Vespa, Piaggio, QJMotor
The Piaggio Group brings several riding personalities together, from sporting motorcycles to touring and urban scooters. Add QJMotor to your comparisons and look closely at passenger comfort, storage and wind protection. Our dedicated guide links to official product information and separates current range references from confirmed show announcements.
Explore the Hall 9 guide →Hall 11
Performance, scooters and smarter mobility
Kawasaki, Bimota, Kymco, SYM, Hero, SWM, Vmoto, NIU, HORWIN
This is a broad comparison stop, spanning performance engineering, scooters, smaller-capacity motorcycles and electric mobility. R&G / Eazi-Grip accessories and Whetron electronic systems add another layer. For electric products, ask about charging, practical range and local support; for every bike, check which equipment belongs to the version you are considering.
Explore the Hall 11 guide →Hall 24
Specialist equipment and unusual ideas
MTPEAK, AKEEYO, WUPP, JALYN
Take a closer look at alternative vehicles, ride cameras, heated equipment and parts suppliers. This hall offers a change of pace from the major motorcycle displays. Focus your visit on the products relevant to your riding, from recording a journey to improving cold-weather comfort; some suppliers primarily serve trade visitors.
Explore the Hall 24 guide →Hall 22
Racing roots, off-road and motorcycle history
KTM, Husqvarna, GASGAS, Fantic, Indian Motorcycle, Sherco, Scorpa, ZXMOTO
Allow time for off-road motorcycles, road machines and emerging performance brands, alongside the Speed Legends display. Guest appearances can shape the order of your visit: consult the hall guide for published appointments and overlapping sessions. Press presentations are identified separately from activities open to public-day visitors.
Explore the Hall 22 guide →Hall 18
New challengers and adventure choices
Moto Morini, BENDA, Norton, TVS, Ultraviolette, Zonsen / Cyclone
Explore adventure and road motorcycles, cruisers and electric alternatives, then look at the start-up area for emerging services and technologies. This is a good place to widen your shortlist. Ask about European availability, dealer coverage and servicing. Norton’s manufacturer stand is listed in Hall 18, rather than Hall 6.
Explore the Hall 18 guide →Hall 14
Touring, electric riding and powersports
BMW Motorrad, Harley-Davidson, LiveWire, KOVE, Segway
Compare very different ideas of the next ride: touring, compact sporting motorcycles, electric road bikes and powersports. Bardahl adds maintenance products and announced motorsport guests. Use the dedicated guide to distinguish timed activities from guest visits whose individual schedules have not been published.
Explore the Hall 14 guide →Hall 10
Motorcycle comparisons and technology
Yamaha, CFMOTO, VOGE, BSA
Bring your road and adventure shortlist here, with modern designs, touring choices and classic styling to compare. AUMOVIO adds the technology behind the ride, including braking, displays, connectivity and rider assistance. Ask how these systems work in daily use and which features are standard or optional.
Explore the Hall 10 guide →Hall 6
A final comparison, fit and protection
Suzuki, Benelli, Morbidelli, Keeway, Nolan, Shark
Finish the loop with another look at road, adventure, crossover and custom motorcycles, then devote time to helmet fit. Check pressure points, glasses compatibility, ventilation controls and communication-system fit rather than choosing on appearance alone. The hall guide separates public activities, press appointments and online promotions.
Explore the Hall 6 guide →Make your visit count
Choose a handful of essential stands first, then add the discoveries you would like to make along the way. Put timed guest appearances ahead of flexible browsing and leave space for queues, a lunch break and a second look at your favourite motorcycle.
For a potential purchase, bring specific questions: seat comfort, passenger space, luggage mounting, equipment, availability and servicing. Take a photograph of the exact version and its specification sheet so you can compare like for like afterwards.
Our hall guides distinguish announced events from activities without published times, and press-only appointments from public events. Current products help you prepare questions, but a range reference does not guarantee that every model will be displayed. Check the official catalogue and the manufacturer’s latest information before setting off.
BUILD YOUR FREE VISIT PLAN →Visitor dates and opening hours: official EICMA catalogue. Hall summaries: EMJ’s 2026 hall guides, which contain manufacturer links and individual sources. Prepared 29 October 2026. Independent editorial guide by Epic Moto Journey; not an official EICMA publication.