EICMA 2026
Hall 6.
New journeys.
Better gear.
The first stop in our even-numbered hall series pairs motorcycle launches with helmets worth trying on. Benelli, Morbidelli and Norton meet Nolan and Shark in a selection built around travel, fit and practical questions.
From Hall 11 to Hall 6. Having completed the odd halls, our numbered series continues 6 → 10 → 14 → 18 → 22 → 24. The Navigator helps turn that reading order into a walking route suited to your entry gate and appointments.
Motorcycles & helmets in one shortlist
| Brand | Stand | Product focus | Extra activity |
|---|---|---|---|
| Benelli | B20 | TRK 602 X and 2027 range | 3 Nov, 12:00: press launch |
| Morbidelli | D20 | New models to be unveiled | 3 Nov, 13:00: press conference and livestream |
| Norton → Hall 18 | Hall 18 / I54 | See the Hall 18 manufacturer guide | Official 2026 catalogue location |
| Nolan | I36 | X-804 ST | No verified timed stand event found |
| Shark | I46 | Skwal iCup | Separate online contest closes 4 Nov |
More major brands to include in your visit
These stands complement the selection below. A current model reference helps you prepare questions; only an explicit show announcement confirms that a particular motorcycle will be displayed.
Suzuki
HALL 6 / I30A major stop for crossover and adventure touring
Suzuki’s published range and recent product reporting provide several useful comparisons: V-Strom 800/800DE, V-Strom 1050, GSX-S1000GX and the SV-7GX crossover. EICMA’s SV-7GX product report provides additional context.
The 2026 catalogue confirms I30. These existing products should not be confused with a fresh EICMA unveiling; a complete 2026 display list and guest timetable have not been verified.
Compare wind protection, seat reach and luggage fitment between the road crossovers and V-Strom variants. Check the exact model-year specification and the equipment included in your local version.
Manufacturer / official reference → · 2026 exhibitor catalogue →
Keeway
HALL 6 / D20Smaller-capacity road and custom motorcycles
Keeway’s official brand overview highlights K-Light and the V302C V-twin as established product references. The official catalogue places Keeway at D20, also the Keeway Group location.
Visit for an alternative to larger touring motorcycles, but check the models actually displayed and their local availability. The cited range information is not a confirmed new-model launch schedule.
Ask about passenger comfort, luggage solutions and cruising speed for regional travel. For a smaller motorcycle, an easy fit and good servicing support can be more useful than headline displacement.
Manufacturer / official reference → · 2026 exhibitor catalogue →
Additional manufacturer information checked 26 October 2026. No new autograph, DJ-set or giveaway timing is implied unless explicitly stated. For later announcements, use the official links above.
Benelli
HALL 6 / B20
TRK 602 X and two premieres
Benelli confirms the definitive TRK 602 X, with dealership arrival planned by spring 2027. It also announces two world premieres and a concept, to be revealed on Tuesday 3 November at 12:00.
Updates include a seven-inch navigation display for the TRK 702 family, an automated-transmission version of the Leoncino Bobber 400 and display and screen changes for the BKX range. Official Benelli preview →
Stand entertainment and special guests are announced, but names and times are not published. Francesco Muratori’s TRK 702 X participation concerns the outdoor MotoLive charity race, not a timed stand appearance.
For the TRK family, compare seat comfort, luggage and the navigation workflow. Ask what is included locally and which models can actually be ordered.
Morbidelli
HALL 6 / D20
A new-model reveal, with a livestream
Morbidelli confirms new models at its Tuesday 3 November, 13:00 CET press conference, an hour after Benelli’s presentation. The manufacturer’s event preview does not name those motorcycles, so this guide does not turn speculative model names into confirmed premieres.
The conference will also be streamed through the official MorbidelliGlobal YouTube channel. Additional stand activities are announced without a detailed timetable. Official Morbidelli announcement →
Use the reveal to identify what interests you, then ask about local servicing, delivery, luggage and passenger accommodation. A new model’s support network is part of its travel appeal.
Norton: Hall 18 / I54
The official 2026 catalogue places Norton in Hall 18. Read the Norton section in our Hall 18 guide →
Nolan
HALL 6 / I36
X-804 ST: a broader road brief
The X-804 ST builds on the X-804 RS Ultra Carbon platform, retaining its shell, visor, ventilation and fit architecture while adopting a shorter rear spoiler.
Compatibility with Nolan N-Com Bluetooth+ and Mesh communication systems, developed with Sena, broadens its road and sport-touring use. EICMA confirms the helmet and stand I36. No timed autograph session, DJ set or gadget distribution was verified for this update.
Try it with glasses if you wear them, and ask to see the communication-system installation. Check the complete cost and how the controls can be operated with gloves.
Shark
HALL 6 / I46
Skwal iCup: a distinctive rear light
The Skwal iCup incorporates a vertical LED signature in its rear spoiler. An accelerometer detects deceleration and operates the brake-light function without connecting the helmet to the motorcycle. EICMA confirms the full-face model at stand I46.
Shark is also running “Sign Your Ride”, an online competition offering the chance to win a helmet from its LED collection. The published campaign runs 8 October–4 November 2026. Consult the official rules for eligibility and entry conditions; it is not a free helmet giveaway at the stand.
See the lighting demonstration, but give fit, visor clarity and everyday charging requirements equal attention. Visibility features complement the basics of choosing a comfortable helmet.
What’s happening?
| When | Where | Activity | Access / status |
|---|---|---|---|
| 3 Nov · 12:00 | Benelli · B20 | New-model presentation | Restricted press/trade day; morning press access |
| 3 Nov · 13:00 | Morbidelli · D20 | Press conference | Press/distributor event; online stream available |
| 8 Oct–4 Nov | Shark website | Sign Your Ride competition | Online; official rules apply |
| Schedule pending | Benelli · B20 | Entertainment and special guests | Names and times not yet published |
| Schedule pending | Morbidelli · D20 | Stand activities | Detailed programme not yet published |
The public days are 5–8 November. A press conference is not a public-day appointment. No verified Hall 6 DJ-set or autograph timetable was found for these selected brands.
Your walking loop is complete.
Hall 6 is the final stop after Hall 10. Review your saved stands and return to any favourites before leaving.
← PREVIOUS: HALL 10 ALL HALL GUIDES →