EICMA 2026
Hall 18.
New ideas.
New journeys.
Italian heritage, a growing cruiser range, Indian manufacturers and electric ambition. Hall 18 brings different answers to the same question: what could your next motorcycle journey look like?
Your walking loop: 5 → 7 → 9 → 11 → 24 → 22 → 18 → 14 → 10 → 6. Continue from Hall 22 to Hall 18, then head towards Hall 14 for the next part of the return leg.
Look beyond the familiar choices
Our Hall 18 selection spans road and adventure motorcycles, cruisers, powersports and electric mobility. Moto Morini offers a useful starting point for riders comparing everyday usability with touring ambitions. BENDA has already named a substantial new line-up; TVS and Ultraviolette add two different perspectives on the changing international market.
Leave room for the start-up area, too. It offers a chance to ask how new services and technologies might make riding easier. Product availability and local support matter just as much as the display itself.
| Stop | Stand | Reason to visit | Status |
|---|---|---|---|
| Moto Morini | E54 | New range announcements; current road and adventure models | Manufacturer confirms 2026 presence |
| BENDA | A54 | Nine announced new models; returning cruisers | Manufacturer’s 2026 preview |
| TVS Motor | I64 | International range and next developments | Official catalogue listing |
| Ultraviolette | E74 | Electric motorcycles and charging questions | Official catalogue listing |
| Start-up area | Hall area | Emerging mobility technologies and services | EICMA’s 2026 announcement |
More major brands to include in your visit
These stands complement the selection below. A current model reference helps you prepare questions; only an explicit show announcement confirms that a particular motorcycle will be displayed.
| Manufacturer | Stand | Focus |
|---|---|---|
| Zonsen / Cyclone | I76 | A Chinese manufacturer worth comparing |
Zonsen / Cyclone
HALL 18 / I76A Chinese manufacturer worth comparing
The official catalogue lists Zonsen and Cyclone at I76. Cyclone’s Italian range includes the RX650, RX600 and smaller RX2. The RX650 product page describes a 650-class twin with a 21-litre tank.
These are current range references. Confirm the exact 2026 stand lineup and distinguish European production motorcycles from prototypes or products for other markets.
Compare luggage, wind protection and loaded comfort with the other middleweight adventure options. Ask about the Italian importer, scheduled servicing and parts availability.
Manufacturer / official reference → · 2026 exhibitor catalogue →
Additional manufacturer information checked 26 October 2026. No new autograph, DJ-set or giveaway timing is implied unless explicitly stated. For later announcements, use the official links above.
Norton
HALL 18 / I54
Atlas and Manx: explore the current direction
Norton’s official site lists Manx R, Manx, Atlas and Atlas GT. For EMJ readers, the Atlas provides a useful starting point: its manufacturer page describes a 585 cc engine and connected instrumentation with navigation.
These are current-range references, not confirmation of a new EICMA debut or a model-by-model stand inventory. Norton is listed at I54 in pre-show stand reporting. No verified guest or giveaway timetable was found.
Look beyond the badge and styling. Discuss dealer coverage, warranty terms, luggage and expected availability in your country before comparing travel specifications.
Moto Morini
HALL 18 / E54
A small V-twin and a wider adventure family
Moto Morini confirms new range announcements at E54, with details to be revealed at the show. Its current range provides useful context: the 3½ Sport uses a 349 cc, 60-degree V-twin producing 24 kW, with a 790 mm seat. The Alltrhike is the brand’s 450-class adventure motorcycle with a 21-inch front wheel.
These are existing published products, not a claim that every bike is a new 2026 premiere. The manufacturer has not supplied a complete stand inventory or a timed public guest programme in its invitation.
Compare the 3½ Sport’s reach to the ground with the adventure models’ riding positions. For travel, ask about luggage, pillion space, service intervals and dealer support where you ride. Confirm the exact version and delivery date before comparing prices.
BENDA
HALL 18 / A54
Nine new models, plus returning cruisers
BENDA names Capra 700, Vinster 700, Vinster X 700 and Dark Flag 600 Ultra EC, plus an unnamed urban commuter. Its four powersports additions are the full-cabin Supernovae 1000 and prototype Redstone 350, Redstone 850 and Nanuq 300.
The Rock 707 and pictured Dark Flag 950 return after their 2025 unveiling; the P51 boxer hybrid returns in new colours. BENDA’s media launch is 3 November, 15:45–16:15, presented by Gavin Emmett with the design team. Press accreditation is required. Read the official launch preview →
Separate the prototypes from the bikes you can order. Ask which new motorcycles will reach your market, and check passenger comfort, luggage and servicing. A cruiser that looks dramatic on a stand still needs to work for your longest riding day.
TVS Motor
HALL 18 / I64A stop to explore a widening global range
The official 2026 exhibitor catalogue lists TVS Motor at I64. Its previous EICMA presentation covered adventure touring, electric mobility and performance motorcycles; that earlier line-up is background rather than confirmation of this year’s display.
Reports about a new H-Series platform are circulating, but a detailed manufacturer-backed 2026 launch specification was not available in the sources reviewed. Ask the team what is officially announced, which vehicles are destined for Europe and when local deliveries begin.
For a touring purchase, the key questions are dealer coverage, parts availability and warranty support on the road. Check these alongside seat comfort and equipment. An international launch does not by itself confirm an Italian on-sale date.
Ultraviolette
HALL 18 / E74
Electric travel: ask about the whole journey
Ultraviolette is listed at E74 in the official exhibitor catalogue. Its current website features the X-47 Venom and a broader electric range. This is a current product reference; the catalogue alone does not confirm a particular bike as an EICMA premiere or guarantee the full display inventory.
European specifications, charging equipment and availability should be checked for the exact model. Indian-market range figures and charging-network claims should not be treated as promises for a European journey.
Describe a real day’s route to the team: distance, cruising speed, passenger and luggage. Ask for European homologated range, usable charging options and typical recharge stops. These answers are more useful than a headline maximum range.
Start-ups & innovation
EICMA’s 2026 announcement confirms the return of the start-up and innovation area in Hall 18 with ICE support. The focus is on emerging mobility technologies, services and solutions. Individual demonstrations and speakers should be checked against the on-site programme.
Look for an idea you could actually use on a trip. Ask whether a service is live, where it works and what happens without mobile reception. A brief practical demonstration can tell you more than a long feature list.
Launches, guests & special events
| Stop | Announced activity | Access / timing |
|---|---|---|
| BENDA · A54 | Press launch with Gavin Emmett and designers | 3 Nov · 15:45–16:15 · Accredited press |
| BENDA · A54 | Design-team interviews by prior booking | 3–4 Nov · Media programme |
| Moto Morini · E54 | Range announcements and meeting the brand team | No timed public guest session found |
| TVS · I64 | Exhibitor presence | No verified public special-event timetable found |
| Ultraviolette · E74 | Exhibitor presence | No verified public special-event timetable found |
| Start-up area | Innovation showcase | Check on-site demonstration programme |
No confirmed 2026 DJ set, autograph session or gadget-distribution timetable was found for this selection. BENDA’s named presenter belongs to its restricted press launch; this is not a promised public meet-and-greet. Public admission runs 5–8 November, after the 3–4 November press and trade days.
Next on foot: Hall 14.
Continue towards Hall 14 on the return leg of the walking loop. If you are comparing motorcycles across several halls, save the stands in your Navigator and note the model versions that interest you.
WALKING LOOP & ALL GUIDES →