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Epic Moto Journey / Show Guide / Stop 02

EICMA 2026
Hall 7.
Machines.
Gear. People.

Continue from Hall 5 to a selection spanning Honda motorcycles, Japanese helmets, Barcelona-designed bikes and practical aftermarket equipment. This time, there are rider appearances to put in your diary, too.

UPDATED 25 OCTOBER 2026 · PUBLIC DAYS: 5–8 NOVEMBER · ALL TIMES LOCAL TO MILAN
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Our hall sequence: 5 → 7 → 9 → 11, then 6 → 10 → 14 → 18 → 22 → 24. Use the Navigator to plan the walking route between your chosen stands; this series follows hall numbers rather than a measured stand-to-stand itinerary.

Hall 7 at a glance

Your quick shortlist

BrandStandWhy stop?Extra activity
HondaD10 / G10 / G46CBR500R Four & CBR600RR updatesNo verified special-event schedule found
KabutoC24KF-2F and touring helmetsYari Montella, 6 Nov, 10:45–11:15
MacborI44New range announcementsPress presentation, 4 Nov, 09:40
RCBC05Suspension and braking componentsRok Bagoroš, 5 Nov; time pending
Evotech PerformanceS36Protection, mounts and fitted accessoriesInteractive displays; possible freebies and discount code
Motorcycle manufacturers / Expanded 26 October 2026

More major brands to include in your visit

These stands complement the selection below. A current model reference helps you prepare questions; only an explicit show announcement confirms that a particular motorcycle will be displayed.

ManufacturerStandFocus
Beta / BetamotorM44Specialist enduro and trial motorcycles
Zero MotorcyclesO36Electric motorcycles beyond urban commuting
ZontesO48Three-cylinder adventure, road and sport choices

Beta / Betamotor

HALL 7 / M44

Specialist enduro and trial motorcycles

Beta’s current site lists Xtrainer 200/300 MY27 and the RR X-Pro MY27 two-stroke and four-stroke families. This makes M44 a relevant stop for technical off-road riding and competition-focused machinery.

These are published model-year products. Confirm the exact stand lineup and distinguish competition specifications from the road-homologated versions sold in your country.

The EMJ perspective

Discuss intended terrain and experience level rather than choosing on engine size alone. Ask about service intervals and the differences between Xtrainer, X-Pro and racing variants.

Manufacturer / official reference → · 2026 exhibitor catalogue →

Zero Motorcycles

HALL 7 / O36

Electric motorcycles beyond urban commuting

Zero’s current range includes DSR/X, SR/S, SR/F, FX, FXE, XE and XB. The catalogue confirms O36; the manufacturer’s range is a useful starting point without treating every bike as a new show launch.

Ask which versions are on display and request market-specific charging and warranty information.

The EMJ perspective

For the DSR/X and road models, ask for realistic motorway range with luggage, charging-stop duration and connector compatibility. Compare the whole day’s journey, not just maximum range.

Manufacturer / official reference → · 2026 exhibitor catalogue →

Zontes

HALL 7 / O48

Three-cylinder adventure, road and sport choices

The official regional site lists the 703F MY26 adventure, 703T tourer, 703R naked and 703RR sports models, alongside the 368G crossover scooter family. The 703F’s published European specification uses a 699 cc three-cylinder engine.

The official 2026 catalogue places Zontes in Hall 7, O48. These are current product references, not a complete confirmed premiere list.

The EMJ perspective

Compare the 703F with the more road-oriented 703T. Check the exact standard equipment, loaded seat height, luggage and dealer support before comparing prices.

Manufacturer / official reference → · 2026 exhibitor catalogue →

Additional manufacturer information checked 26 October 2026. No new autograph, DJ-set or giveaway timing is implied unless explicitly stated. For later announcements, use the official links above.

Honda

HALL 7 / D10 / G10 / G46
Motorcycles / Four-cylinder character
2027 Honda CBR500R Four
2027 Honda CBR500R Four · Image: Honda / EICMA · Official source

Two different ways to approach the sports-bike world

The new CBR500R Four combines a 500 cc inline-four with Honda E-Clutch. Honda’s announcement lists 72 CV and a planned 35 kW A2 variant, alongside a five-inch TFT, RoadSync connectivity and USB-C.

The 2027 CBR600RR retains its 599 cc engine and frame, with changes focused on Fireblade-derived front brake calipers and ABS, integrated aerodynamic surfaces and a revised TFT interface.

Honda’s location is confirmed in the official exhibitor catalogue. No verified stand-specific giveaway, DJ set or guest timetable was found for this update.

The EMJ perspective

Try the riding position before being won over by the specifications. Ask about low-speed clutch operation, phone integration and luggage options if you intend to use a sports bike beyond a short weekend ride.

Kabuto

HALL 7 / C24
Helmets / Racing meets touring
Kabuto helmet image accompanying the official announcement; not the new KF-2F
Kabuto helmet image accompanying the official announcement; not the new KF-2F · Image: Kabuto / EICMA · Official source

A new racing-derived helmet, plus options for travel

Kabuto announces the debut of the KF-2F, with FIM FRHPhe-02 homologation and Mips and Quin technologies. The display also includes Carbon Series models and touring-oriented options such as the Geosys GT Mips and modular Ryuki.

Meet Yari Montella: the WorldSBK rider is scheduled for an autograph session on Friday 6 November, 10:45–11:15. Official announcement →

The EMJ perspective

Bring your own helmet size as a starting point, then compare fit, glasses clearance and intercom accommodation. A helmet’s comfort over several hours matters as much as the appeal of its materials.

Macbor

HALL 7 / I44
Motorcycles / Designed in Barcelona
Macbor EICMA 2026 announcement
Macbor EICMA 2026 announcement · Image: Macbor · Official source

A new chapter to be revealed in Milan

Macbor returns for its fourth consecutive EICMA appearance. The manufacturer has announced new products and future range directions without naming the models in its event preview.

The international press presentation is on Wednesday 4 November at 09:40. This takes place during the restricted press and trade days, before public admission begins on 5 November. Read Macbor’s event preview →

No public guest appearance or giveaway is confirmed in that announcement.

The EMJ perspective

Visit with practical questions: local dealer support, servicing, luggage compatibility and seat options. Revisit the range after the presentation rather than treating unannounced model names as confirmed launches.

RCB

HALL 7 / C05
Components / Suspension & braking
RCB EICMA 2026 event poster
RCB EICMA 2026 event poster · Image: RCB · Official source

Hardware to see up close — and a rider to meet

RCB’s announced display includes the FD Series front fork for Yamaha XMAX and NVX, the S2+ ICE floating disc and a new carbon master brake pump. Upcoming product previews and merchandise also feature; merchandise on display is not an announcement of free distribution.

Rok Bagoroš meet-and-greet: the international stunt rider is announced for Thursday 5 November at the booth. The time has not yet been published. Check RCB’s official programme →

The EMJ perspective

Focus on fitment, road approval and installation requirements for your own motorcycle. A racing association alone does not establish that a component suits a fully loaded touring bike.

Accessories / Protection & mounts
The Evotech Performance team attending EICMA
The Evotech Performance team attending EICMA · Image: Evotech Performance · Official source

See the parts fitted, not just on a shelf

Evotech will display its 2026 Triumph Trident 800 fitted with accessories including crash protection, a radiator guard, smartphone/sat-nav mounts and an action-camera mount. Interactive screens will offer a 3D look at its production facilities.

The team will be available to meet visitors. Its announcement also mentions the possibility of freebies and a discount code; these should not be treated as guaranteed gifts for every visitor. See the official stand preview →

The EMJ perspective

Check how protection and mounts work with your luggage, screen and existing accessories. Seeing installed parts is useful for judging cable clearance and access to controls.

Put it in your diary

Guests, activities & press events

WhenWhereWhatAccess / timing
4 Nov · 09:40Macbor · I44International press presentationPress event; not a public-day appointment
5 NovRCB · C05Rok Bagoroš meet-and-greetTime not yet announced
6 Nov · 10:45–11:15Kabuto · C24Yari Montella autograph sessionPublic day
During the showEvotech · S36Interactive screens, team meetings, possible freebies and discount codeNo timed session or giveaway conditions published

All times are local to Milan. Follow the official announcements linked in each brand section for changes. No verified DJ set was found for these selected stands.

Keep your route flexible.

Our next numbered hall is Hall 9. First, give Hall 7’s timed appearances a place in your day: an autograph session may determine your walking order more than a stand number.

← PREVIOUS: HALL 5 ALL AVAILABLE HALL GUIDES →

CONTINUE TO HALL 9 →

Sources: official EICMA catalogue and product reports, plus manufacturer announcements linked above. Updated 25 October 2026. This is an editorial selection, not the complete Hall 7 directory. Images are credited to their official sources.
EPIC MOTO JOURNEY / Every road tells a story. Ride the one that’s yours.
Independent editorial guide. Not an official EICMA publication.

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