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Epic Moto Journey / Walking Guide / Stop 08

EICMA 2026
Hall 14.
Find your
next chapter.

New A2 machines from BMW Motorrad, American touring culture, electric alternatives and compact four-cylinder performance. Hall 14 also brings racing personalities close to the public.

UPDATED 25 OCTOBER 2026 · PUBLIC DAYS: 5–8 NOVEMBER · FIERA MILANO RHO
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Your walking loop: 5 → 7 → 9 → 11 → 24 → 22 → 18 → 14 → 10 → 6. Arrive from Hall 18 and continue towards Hall 10 after this stop.

What this hall offers

Different ways to enjoy the road

Our Hall 14 selection works well for riders comparing their next motorcycle: BMW Motorrad’s smaller-capacity newcomers, Harley-Davidson’s travel-oriented range, LiveWire’s electric approach and KOVE’s compact sports machine. Bardahl adds a maintenance and motorsport stop with announced rider appearances.

Start with the bikes that fit your licence and riding plans, then save time for the guests. The confirmed product news and the existing range references are distinguished below, so you can see what is genuinely announced for the show.

StopStandProduct focusActivity
BMW MotorradE06–E12F 450 RR and F 450 RMedia launch; Di.Di. Saturday programme
Harley-DavidsonE46Current touring and adventure rangeCatalogue-confirmed presence
LiveWireE46Current electric motorcycle rangeShares the Harley-Davidson location
KOVEA52450RR current product referenceOfficial catalogue location
Maroil-Bardahl ItaliaG20Lubricants, care products and apparelRiders, talks and Di.Di. meeting
Motorcycle manufacturers / Expanded 26 October 2026

More major brands to include in your visit

These stands complement the selection below. A current model reference helps you prepare questions; only an explicit show announcement confirms that a particular motorcycle will be displayed.

ManufacturerStandFocus
SegwayI06Powersports and an alternative kind of adventure

Segway

HALL 14 / I06

Powersports and an alternative kind of adventure

Segway Technology is listed at I06. The group’s official powersports website provides context for its ATV and side-by-side offering. These vehicles broaden the hall’s adventure theme but should not be confused with a conventional touring motorcycle lineup.

A detailed 2026 stand inventory was not verified. Confirm which product division and vehicles are represented, along with road-use rules in the country where you intend to ride.

The EMJ perspective

If powersports interests you, ask about the vehicle’s intended terrain, passenger configuration and transport needs. Homologation and registration requirements depend on the exact vehicle and market.

Manufacturer / official reference → · 2026 exhibitor catalogue →

Additional manufacturer information checked 26 October 2026. No new autograph, DJ-set or giveaway timing is implied unless explicitly stated. For later announcements, use the official links above.

BMW Motorrad

HALL 14 / E06–E12
BMW F 450 RR · Image: BMW Motorrad / EICMA
BMW F 450 RR · Image: BMW Motorrad / EICMA · Official source

A2 performance gets a new direction

EICMA confirms the debut of the F 450 RR: a 420 cc parallel twin with 48 hp and 43 Nm, weighing 177 kg ready to ride. Equipment includes cornering ABS and traction control; specification varies by version.

BMW’s official invitation names both the F 450 RR and F 450 R, plus an additional unrevealed newcomer. The press conference is 3 November at 11:30. Public visitors can explore the stand from 5 November; the press presentation is not a public-day event.

The EMJ perspective

Check how the riding position feels before being guided by the RR badge. For weekend travel, ask about luggage, wind protection and passenger accommodation. Compare the exact equipment packages, as the entry version and higher specifications differ.

Harley-Davidson

HALL 14 / E46

Touring questions worth bringing to the stand

The official 2026 catalogue confirms E46. For EMJ readers, a useful existing range reference is the Pan America 1250 Special, with semi-active suspension and available Adaptive Ride Height.

This is a current product reference, not confirmation of a new EICMA launch or the complete booth inventory. No verified public guest timetable was found in the sources reviewed.

The EMJ perspective

If you are considering a long-distance motorcycle, compare stationary balance, luggage access and passenger space. Ask which suspension and seat-height equipment is fitted to the displayed bike, and request specifications for your own market.

LiveWire

HALL 14 / E46
S2 Alpinista · Current product image: LiveWire
S2 Alpinista · Current product image: LiveWire · Official source

Electric riding, with practical questions attached

The official catalogue places LiveWire alongside Harley-Davidson at E46. Its current website includes the S2 Alpinista, S2 Mulholland, S2 Del Mar and LiveWire ONE.

These names provide context for the brand’s range; they are not a confirmed 2026 premiere list. European availability, homologated range and charging arrangements should be checked for the exact model.

The EMJ perspective

Describe your normal day’s ride, including faster roads and luggage. Ask which charging connections the motorcycle uses and how long a realistic stop takes. City-range figures alone will not tell you whether it fits your touring plans.

KOVE

HALL 14 / A52
450RR · Current product image: KOVE
450RR · Current product image: KOVE · Official source

Four cylinders in a compact sports package

The manufacturer’s current 450RR page describes a road-legal inline-four sports motorcycle with a racing-derived identity. It is a useful product to investigate if you enjoy high-revving engines and lighter sports bikes.

The official catalogue currently lists KOVE at A52. This guide follows that location. A complete 2026 launch specification and timed public guest programme were not verified, so further model rumours are not listed as confirmed news.

The EMJ perspective

Look at reach to the bars, knee room and the practicalities of road use. Ask about the European specification, service schedule and local dealer support. For touring, check luggage options and comfort rather than treating a race connection as the whole story.

Bardahl stand archive image used in its 2026 invitation · Image: Maroil-Bardahl Italia
Bardahl stand archive image used in its 2026 invitation · Image: Maroil-Bardahl Italia · Official source

Bike care, race machinery and familiar faces

Bardahl confirms its motorcycle lubricants, additives and K9 care range, together with Bardahl Wear apparel available to purchase at the fair. EICMA’s preview also highlights XT4R 0W-50, Repower Moto and H2 Multicleaner Moto.

The stand will display Yari Montella’s Ducati Panigale V4F SBK 2026. Announced visitors include Alvaro Bautista, Michele Pirro and Montella, with live talks hosted by Max Temporali. Individual rider times remain to be announced through the brand’s channels.

The EMJ perspective

Bring your motorcycle’s required oil specification if you want product advice. Choose maintenance products around the manufacturer’s requirements. Apparel is advertised for sale; it should not be assumed to be a free giveaway.

Save the times / Milan local time

Guests, talks & special events

WhenActivityWhere / access
3 Nov · 11:30BMW Motorrad press conferenceE06–E12 · Media programme
7 Nov · 10:30–11:00Di.Di. meeting: racing, training and future projectsBardahl · G20 · Public day
7 Nov · 13:25–14:10Di.Di. awards and 2027 activitiesBMW Italia · E06 · Public day
Times to be announcedBardahl rider visits and live talksG20 · Follow official brand updates
No verified timetable foundSpecial public activities at Harley-Davidson, LiveWire and KOVECheck the stand programme on arrival

The two Saturday appointments are published by Di.Di. / Diversamente Disabili. Recheck the organiser’s programme before arranging your visit. Rider visits at Bardahl are announced, but no individual autograph slot is promised here.

No confirmed DJ set or gadget-distribution timetable was found for this selection. Public admission runs 5–8 November; 3–4 November are press and trade days.

Next on foot: Hall 10.

Continue from Hall 14 towards Hall 10, then finish the walking loop in Hall 6. Save any stands you want to revisit in the Navigator before moving on.

WALKING LOOP & ALL GUIDES →
Sources: official EICMA exhibitor catalogue and product previews; BMW Group’s 2026 press invitation; Maroil-Bardahl Italia’s 2026 announcement; Di.Di.’s event notice; current Harley-Davidson, LiveWire and KOVE product pages. Links appear beside the relevant information. Updated 25 October 2026. Editorial selection, not the complete hall directory. Existing products are distinguished from announced debuts.

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