EICMA 2026
Hall 9.
Italian icons.
Fresh perspectives.
From Aprilia’s racing heritage to Moto Guzzi’s travelling spirit, via Vespa and Piaggio scooters: our next hall brings different ways of riding together. QJMotor adds another perspective on everyday equipment and value.
Continue from Hall 7 to Hall 9. Our series follows the odd-numbered halls first: 5 → 7 → 9 → 11, before turning to the even-numbered halls. Use the Navigator for the actual route between your chosen stands.
Five brands. Two main stops.
Aprilia, Moto Guzzi, Vespa and Piaggio share the Piaggio Group stand E76. QJMotor is listed at N54. Group the four Italian brands into one visit, then let your interests determine how long you spend with each.
| Brand | Stand | Product focus | Announcement status |
|---|---|---|---|
| Aprilia | E76 | RS 660 Phillip Island Tribute | Official EICMA display confirmation |
| Moto Guzzi | E76 | 105th Anniversary editions | Range announced before the show |
| Vespa | E76 | Edizione Ottantesimo | Launched in June; not a new EICMA debut |
| Piaggio | E76 | Beverly 25th Anniversary | Existing special edition |
| QJMotor | N54 | SQ 350 and evolving range | SQ 350 already announced; further launches pending |
Aprilia
HALL 9 / E76
The RS 660 celebrates Phillip Island
The RS 660 Phillip Island Tribute is a numbered special edition celebrating Aprilia’s racing connection with the Australian circuit. Its white, green and red graphics incorporate the track layout and commemorative details.
Aprilia explicitly confirms that it will be displayed in Hall 9 during the public days, 5–8 November. This is a concrete reason to stop, rather than a rumoured launch. Manufacturer announcement →
The photograph shows a product presentation; it does not confirm a Bezzecchi appearance at EICMA.
Admire the details, then consider how the RS 660 fits your riding. Try the ergonomics and ask about luggage, passenger accommodation and the equipment supplied with this specific edition.
Moto Guzzi
HALL 9 / E76
A celebration across the range
The 105th Anniversary editions bring pearl-grey bodywork, yellow accents and commemorative details to the Stelvio, V100 Mandello, V85 Strada and V7 Stone families. They were announced ahead of EICMA, with availability from October through the end of 2027.
These editions provide a useful theme for exploring the Moto Guzzi range. The anniversary treatment is distinct from a new engine platform or a confirmed world premiere. A model-by-model Hall 9 display list has not been verified for this update.
For travel, compare the Stelvio, V85 Strada and V100 Mandello by seat comfort, wind protection and luggage layout. Decide which platform fits your trips before choosing the commemorative finish.
Vespa
HALL 9 / E76
Edizione Ottantesimo: a 2026 anniversary highlight
The Vespa Edizione Ottantesimo is based on the GTS 310 and limited to 1,946 numbered examples. Its steel-inspired finish, green details and matching accessories celebrate Vespa’s origins.
It was unveiled in Rome in June 2026. We include it as context for Vespa’s anniversary year, not as a new EICMA launch or a separately confirmed display. Ask the stand team about the available anniversary models and local-market availability.
For short trips and relaxed touring, examine luggage capacity, windscreen choices and passenger comfort. A collector’s edition should still suit the journeys you actually want to make.
Piaggio
HALL 9 / E76
Beverly’s anniversary edition
The Beverly 25th Anniversary uses a dark-grey finish, contrasting details, a smoked screen and a dedicated saddle. The special edition is offered in 310 and 400 versions.
This is an existing range highlight, not an unannounced 2027 model. The official Beverly range page is the reference for market-specific versions and specifications.
A scooter can make sense for regional exploring as well as commuting. Compare wind protection, room for a second rider and the storage you need for a full day out.
QJMotor
HALL 9 / N54
SQ 350: look beyond the equipment list
The previously announced SQ 350 combines a 330 cc engine with 16-inch wheels, ABS and traction control. EICMA’s product report lists a TFT with connectivity and navigation, keyless operation, a dashcam, tyre-pressure monitoring and a top case.
It is a useful reference when discussing the range with QJMotor. Additional EICMA launches and their availability in Italy should be checked against manufacturer announcements; this guide does not treat speculative maxi-scooters or adventure models as confirmed.
Ask which features are standard on the version sold in your country. Dealer coverage, servicing and luggage capacity deserve the same attention as the display and electronics.
Guests, gifts & entertainment
No verified Hall 9 timetable for autograph sessions, DJ sets or gadget distribution was found for the brands selected here. This means no announcement was verified, not that these activities will be absent.
| Stand | What is confirmed | Event timetable |
|---|---|---|
| Piaggio Group · E76 | Brand presence; Aprilia confirms the RS 660 Tribute display | No verified guest, DJ or giveaway schedule found |
| QJMotor · N54 | Brand presence and previously announced products | No verified guest, DJ or giveaway schedule found |
Follow the official brand links above for updates. Anniversary celebrations held elsewhere earlier in the year are not Hall 9 events.
One group stand. Several ways to travel.
Use E76 to compare sporting, touring and scooter perspectives without changing stand. Then add QJMotor at N54 to your shortlist. The next hall in our series will be Hall 11.
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